Accessibility for your audience
Inclusion is a prominent topic, and many organisations even have dedicated inclusion statements. What most of them don’t know however, is that their own website, which is representing them to the world, is not inclusive at all. Websites should be usable by as many people as possible. However, up until today the majority of Swiss websites are not accessible to many people of various disabilities.
Accessibility does not concern the visually impaired only. An accessible website will offer a better usability for all users:
- Sufficient colour contrast helps anyone who reads on a screen in bright sunlight
- Clear navigation and solid structure (for example a thorough heading structure) help anyone to find their way to information fast
- Proper keyboard-only navigation benefits power users just as much as motor-impaired users who have difficulty navigating with a mouse.
- Subtitles in videos allow people to watch content in a noisy environment
Your direct benefits
- Greater audience: Accessibility opens your product to users that would otherwise be excluded. In Switzerland more than 13% of citizens have some kind of disability (about 1’150’000 people) according to the Federal Statistical Office.
- Better SEO: Websites that are created with accessible code have higher code quality. This improves performance and maintainability and optimises the content for search engines, ranking you higher in the results.
- Inclusion: Accessibility brings you closer to inclusivity goals – maybe they are part of your organisation’s mission, your brand, or maybe you simply think it is morally right.
- Accessibility skills: Your team, from marketers to developers, will be taught to do their own accessibility work and understand your users better.
6 days for accessibility
We’ll start with a free general review:
- Our accessibility experts outline the most important accessibility pain points on your website.
- This gives you a general understanding of where to focus your improvement efforts. When you decide to invest, we'll kick off the inclusion improvements:
Step 1: Review – 1 day
We thoroughly check the accessibility of your website:
- Our accessibility experts find pain points with the help of tools used by people with a disability.
- Our experienced accessibility developers do a general code review.
Step 2: Detailed plan of action for improvements – 2 days
We provide you with a personalised documentation containing:
- General accessibility information based on WCAG 2.1
- Videos from the review demonstrating the most relevant pain points in-context
- Accessibility guidelines selection directly relating to the pain points on your website
- Actionable insights and specific technical advice to leverage your pain points
Step 3: Team coaching, implementation & results review – 3 days
- Workshop (1 day): In an interactive workshop with your team, we address the subjects of accessibility and best practices. We will also present the findings from our review of your website and share how they should be addressed.
- Coaching (2 days): Get in touch when you need us. Our experts answer your specific questions and coach you individually when you see fit.
Optional: Implementation (by the hour, on request)
You are short on resources or it is the first time you delve into accessibility matters and you would be happy to receive more guidance?
- We help you actively to implement fixes. Either through parallel programming with your developers or by improving the code with our skilled development team.