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cyon rebranding

In June 2021 cyon launched their new brand. Besides the completely refreshed website, the cyon logo, whose "o" symbolises an orange, is certainly the most eye-catching thing about the new appearance. What were the thought processes behind it? And how was the new brand developed? cyon interviewed designer Stefan.

45'000 cyon clients
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Stefan at work
cyon logo from 2004 and 2021
«cyon has turned 18 and is therefore of age. It's a matter of appreciating this maturing process and celebrating these years.»
Bastiaaan van Rooden, Nothing founder
Wing from logo turned into leave of an orange
Wing turns into leaf and transforms the "o" into an orange
cyon ecosystem illustrations
The ecosystem of cyon.
Typefont "Sofia" unchanged and modified
"Sofia" unchanged and modified

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